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Business Analyst - GTM

Business Analyst/Operations Analyst (GTM)

Candidates must already live in the United States.

******  Applicants must be a United States Citizen or Green Card holder ******
No visa sponsorship. We are unable to sponsor or take over sponsorship of an employment Visa (H1-B, Student visa, or OPT visa) at this time.

At Lexipol, our mission is to create safer communities and empower the individuals on the front lines with market-leading content and technology. Our top-notch team works closely with law enforcement, fire, EMS, corrections, and local government professionals to tailor our solutions to better address today’s challenges and keep first responders coming home safely at the end of each shift.

Working at Lexipol means making a difference – day in and day out.

About the Role

We’re looking for a highly motivated and analytically-minded Business Analyst to join our Go-to-Market (GTM) Operations team. This is a hybrid, entry-level position based in Frisco, Texas, ideal for candidates early in their careers who are excited to dive into sales operations, data analytics, and cross-functional business support.

You’ll support teams across Sales, Sales Development, Marketing, and Strategic Partnerships with data-driven insights, operational support, and process improvements. From preparing commission data to building Salesforce dashboards and supporting territory planning, your work will help our Go-to-Market teams execute with precision and scale.

Key Responsibilities

Sales Performance & Compensation Support (35%)
- Assist in calculating and processing monthly and quarterly sales commissions in collaboration with Finance and Sales leadership.
- Track quota attainment and incentive eligibility for GTM teams using Salesforce and spreadsheets.
- Support the documentation and audit of compensation plans and attainment data.
GTM Reporting & Business Insights (35%)
- Build and maintain Salesforce dashboards and reports for sales, marketing, and strategic partnership teams.
- Contribute to the preparation of weekly and monthly business review materials that inform leadership decision-making.
- Conduct ad hoc analysis on sales performance, pipeline health, and marketing funnel trends.
CRM Data Hygiene & Operational Support (20%)
- Monitor Salesforce data integrity and initiate cleanup or enrichment projects as needed.
- Conduct regular audits of account, opportunity, and contact data to ensure consistency and accuracy.
- Partner with Enablement and RevOps to support system/process rollouts that impact GTM teams.
Territory, Planning & Process Management (10%)
- Help support annual and quarterly territory planning cycles, including data validation, account assignments, and coverage analysis.
- Maintain territory documentation and assist with quota alignment and segmentation models.
- Identify and document process gaps; partner cross-functionally to improve GTM workflows.
 

Requirements; to be considered for this role, you will have the following qualifications:

Education & Experience
- Bachelor’s degree in Business, Economics, Finance, Analytics, or a related quantitative field.
- 0–2 years of professional experience in sales operations, revenue operations, analytics, or a related internship/co-op.
- Experience working with CRM systems (e.g., Salesforce) is preferred
Technical Skills
- Proficient in Microsoft Excel, including pivot tables and lookup functions.
- Exposure to BI/reporting tools like Tableau, Looker, or Power BI is a plus.
Bonus points:
- Familiarity with Salesforce (or willingness to learn quickly) for reporting and data analysis.
- Familiarity with Xactly Incent (or willingness to learn quickly) for commission reporting processes
-Understanding of SQL or previous experience working with large datasets.
Core Competencies
- Strong analytical and critical thinking skills with a high attention to detail.
- Effective communicator who can translate data into clear insights and business recommendations.
- Ability to work cross-functionally and manage multiple priorities in a fast-paced, SaaS environment.
- Curiosity, ownership mindset, and eagerness to learn new tools and processes.

Target Results & Outcomes

This role is designed to deliver measurable value by:
- Improving Data Quality: Enhance the accuracy and reliability of GTM reporting by driving data hygiene initiatives across Salesforce and related systems.
- Enabling Faster, Smarter Decisions: Equip leaders with timely, actionable insights that improve forecasting accuracy, pipeline visibility, and campaign performance.
- Increasing Operational Efficiency: Identify process gaps and bottlenecks in key workflows (e.g., lead-to-close, territory assignments, comp cycles) and recommend improvements that reduce time spent on manual tasks.
- Driving Sales Performance: Support accurate, timely commission processes and territory design efforts that help drive rep motivation, alignment, and results.
- Scaling Insights Across Teams: Act as a centralized source of truth for key metrics, ensuring consistency in how Sales, Marketing, and Strategic Partnerships interpret and act on performance data.

Ultimately, success in this role means becoming a trusted operational partner to GTM teams, helping transform raw data into business value and contributing to a culture of accountability, efficiency, and continuous improvement.

What You’ll Gain

  • Exposure to all facets of the GTM function and corresponding executive leadership—Sales, Marketing, Strategic Partnerships, and Finance.
  • A fast-paced learning environment with the opportunity to take on meaningful projects early in your career.
  • Hands-on experience with tools and processes that power high-performing SaaS organizations.
  • A supportive team environment that values continuous improvement and career development.

Duties listed are not intended to be exhaustive or exclusive; other duties may be assigned. Management retains the discretion to add to or change the duties of the position at any time.

Compensation and Benefits
Lexipol offers a competitive base salary, monthly, quarterly, or annual incentive and a comprehensive benefits package including 401(k) with Company match and a flexible paid time off plan.

Base compensation range is $55,000 – 65,000 depending on experience plus annual bonus.

About Lexipol
Lexipol empowers first responders and public servants to best meet the needs of their residents safely and responsibly. We are the experts in policy, training, and wellness support, committed to improving the quality of life for all community members. Our solutions include state-specific policies, online learning, behavioral health resources, grant assistance, and industry news and information offered through the websites Police1, FireRescue1, EMS1, Corrections1 and Gov1. Lexipol serves more than 2 million public safety and government professionals in over 12,000 agencies and municipalities. For additional information, visit www.lexipol.com.

Lexipol Is an Equal Opportunity Employer (EOE)
Lexipol, LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, gender, national origin, age, sex, pregnancy, disability, sexual orientation, gender identity or expression, veteran status, genetic information, or any other non-job-related characteristic. Lexipol complies with applicable federal, state, and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfers, leave of absence, compensation, and training. #LI-AD1
 
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