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Marketing Analytics Specialist

Marketing Analytics Specialist

Remote US role. 
Applicants must already reside in the United States.
#LI-Remote

At Lexipol, our mission is to create safer communities and empower the individuals on the front lines with market-leading content and technology. Our top-notch team works closely with law enforcement, fire, EMS, corrections, and local government professionals to tailor our solutions to better address today’s challenges and keep first responders coming home safely at the end of each shift.

Working at Lexipol means making a difference – day in and day out.

About the Role
Lexipol is seeking a Marketing Analytics Specialist to develop the reporting, dashboards, and insights necessary to drive strategic decision-making across the Marketing organization. This role helps ensure that campaigns, programs, and tactics are grounded in accurate data and measurable goals.
You will analyze campaign performance, build dashboards in Salesforce, define KPIs for upcoming campaigns, and partner with Growth Marketing, Operations, and Sales to enhance clarity and accountability across the funnel.
This position is ideal for someone who loves transforming data into insights, solving problems analytically, and enabling campaign owners to make confident decisions.
Areas of Focus
Campaign Analytics & Optimization (50%)
  • Partner with Campaign Owners to set KPI targets and success metrics in advance of campaign launch.
  • Conduct performance analysis on marketing tactics and provide actionable insights.
  • Identify trends in lead behavior, channel performance, and revenue contribution.
  • Recommend optimizations and help guide investment decisions.

Cross-Functional Insights & Planning (30%)
  • Work with Growth Marketing and Marketing Operations to align definitions and tracking (MQL, SQL, stages, etc.).
  • Support forecasting and campaign planning by supplying historical performance data.
  • Produce executive-level summaries to communicate insights and recommendations.

Reporting & Dashboard Development (20%)
  • Build and maintain Salesforce dashboards that measure pipeline, lead flow, engagement, and ROI.
  • Design structured reporting for national, regional, and state-focused campaigns.
  • Create standardized reporting frameworks for email, webinars, advertising, ABM, and inbound campaigns.
  • Audit Salesforce and Pardot data to ensure reporting accuracy and reliability.

Required Qualifications
  • 3–5 years of on the job experience in B2B marketing analytics, operations, or related role
  • 1-3 years of on the job experience building analytics dashboards and reports in Salesforce, Tableau, PowerBI, or HubSpot
  • Strong analytical mindset with the ability to communicate insights clearly
  • Experience evaluating multi-channel campaign performance
  • Ability to manage multiple priorities and deadlines

Preferred Qualifications
  • Experience with Pardot / Account Engagement
  • Experience with attribution modeling and funnel analysis
  • Background in SaaS or B2B performance reporting
  • Experience using BI tools is a plus

Target Outcomes
  • Improved visibility into marketing performance at every funnel stage
  • Clearer KPI definitions and pre-launch planning for major campaigns
  • Increased speed and accuracy of performance reporting
  • Greater alignment between Marketing, Operations, and Sales

Employee Value Proposition
  • M-F work schedule with start time hours that can be flexible based upon your needs.
  • Net new position. You will get to create and define the role and it’s impact on the organization.
  • Established marketing organization that has the resources and skills to support your development.
  • You will receive mentoring and cross-training as a fundamental part of this role
  • Work for a category-defining brand with very high awareness, reputation, and engagement with our target audience.
  • Your work will have high visibility across leadership across the organization
  • Opportunity to have an immediate and sustained impact on business performance and our mission to make performance excellence the heartbeat of public safety
  • Leverage the deep public safety expertise within Lexipol – including former public safety professionals on the Marketing team – to gain market intelligence and quickly refine strategies

The Environment
  • We have a talented, passionate team eager to learn and grow our impact. We are strategists and optimizers relentlessly focused on outcomes.
  • Heavily collaborative environment across marketing, sales, and product. Your work will have an impact across the organization.
  • Mission driven company that supports public safety agencies in making communities safer across the country.
  • Lexipol values Marketing as a strategic growth driver, providing the opportunity to develop and drive strategies that deliver results.
  • Positive and supportive environment with management that supports career development.
  • Remote first workforce that allows the flexibility to bring your whole self to work.
  • We are a fully remote team that takes work seriously but not themselves. We emphasize intentional relationship-building and collaboration to maintain a strong, connected team.

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Duties listed are not intended to be exhaustive or exclusive; other duties may be assigned. Management retains the discretion to add to or change the duties of the position at any time.

Compensation and Benefits
Lexipol offers a competitive base salary, monthly, quarterly, or annual incentive and a comprehensive benefits package including 401(k) with Company match and a flexible paid time off plan.
Compensation for this role includes a base salary from $70-80k, depending on experience, plus an annual bonus opportunity of 5%.

About Lexipol
Lexipol is the leader in advancing total readiness for public safety agencies, helping leaders reduce risk, ease administrative burdens, and strengthen community trust. Trusted by more than 12,000 agencies nationwide, Lexipol delivers a unified platform that integrates policy, training, wellness, and reporting to simplify operations and support data-informed decisions. By equipping leaders and teams with the tools, insights, and support they need, Lexipol makes readiness possible—today and for whatever comes next. Learn more at www.lexipol.com.

Lexipol Is an Equal Opportunity Employer (EOE)
Lexipol, LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, gender, national origin, age, sex, pregnancy, disability, sexual orientation, gender identity or expression, veteran status, genetic information, or any other non-job-related characteristic. Lexipol complies with applicable federal, state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfers, leave of absence, compensation, and training.   #LI-RC1

 
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