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Sr. Manager, Event and Partner Marketing

At Lexipol, our mission is to create safer communities and empower the individuals on the front lines with market-leading content and technology. Our top-notch team works closely with law enforcement, fire, EMS, corrections, and local government professionals to tailor our solutions to better address today’s challenges and keep the first responders coming home safely at the end of each shift.

Working at Lexipol means making a difference – day in and day out.

About the Role
The Senior Manager, Events & Partnerships leads the strategy, execution, and performance optimization of Lexipol’s event and partner marketing functions. This role manages a three-person team responsible for more than 120 tradeshows annually, client events, lunch-and-learn programs, and marketing partnerships with key associations and risk management organizations.
As a senior leader within the Growth Marketing organization, this role owns the annual events and partnerships strategy and budget, ensuring all initiatives align to pipeline goals, deliver measurable ROI, and strengthen Lexipol’s presence across public safety and local government markets.
The ideal candidate brings deep experience in B2B event marketing and partner activation, thrives in a fast-paced environment, and combines operational excellence with strategic vision. This is done through working in these areas of focus:

Strategic Planning & Leadership (30%)
  • Develop and manage the annual events and partnerships strategy and budget.
  • Prioritize event and partner marketing investments based on audience impact, ROI, and brand alignment.
  • Lead a team of event and partner marketing professionals, fostering collaboration, accountability, and professional growth.
  • Establish and optimize processes, playbooks, and workflows across event planning, partner activation, and reporting.
Event Portfolio Oversight (20%)
  • Oversee planning and execution for more than 120 events annually, including Tier 1–3 tradeshows, client appreciation events, and association programs.
  • Support the Event Marketing Manager on major national events and speaking engagements; ensure event mix aligns with pipeline and awareness goals.
  • Standardize event reporting processes using Salesforce, Cvent, and Wrike to deliver consistent performance insights.
  • Partner with Sales Development and Growth Marketing to ensure leads are captured, tracked, and followed up effectively.
Partner Marketing Strategy (20%)
  • Lead partnership activation strategy, working with the Partner Marketing Specialist and Strategic Alliances team.
  • Ensure all association, MOU, and sponsorship agreements are maximized for awareness, co-marketing, and referral growth.
  • Align partner-driven campaigns with Lexipol’s marketing calendar and demand generation initiatives.
  • Oversee the annual sponsorship plan budget.
Performance Optimization and Reporting (20%)
  • Consolidate and present regular performance dashboards to the Director of Growth Marketing, Strategic Alliances team and executive leadership, highlighting trends, insights, and recommendations.
  • Partner across Marketing and Sales to ensure full lead lifecycle visibility and attribution within Salesforce and Marketing Cloud Account Engagement (Pardot).
  • Use data to drive continuous improvement in event and partnership selection, messaging, and execution — prioritizing efforts that deliver measurable business outcomes.
  • Provide leadership with forward-looking forecasts, resource plans, and optimization strategies to improve marketing efficiency and revenue impact.
Required Qualifications:
  • 8+ years of experience in event and/or partner marketing, including
  • 3+ years leading high-performing teams
  • Demonstrated success overseeing large-scale B2B event portfolios and partner programs.
  • Strong financial acumen and ability to manage and report on large budgets.
  • Experience using Salesforce, Marketing Cloud Account Engagement (Pardot), Cvent, and Wrike.
  • Excellent organizational, leadership, and communication skills.
Preferred Qualifications:
  • Experience in SaaS, GovTech, or public safety markets.
Target Outcomes/ Target Results
  • Increased pipeline contribution from events and partnerships.
  • Measurable improvement in event and partner program ROI.
  • Standardized, data-driven reporting across all initiatives.
  • Strong team collaboration, clarity, and professional development.
  • Elevated brand presence and executive visibility across public safety industry events.
Employee Value Proposition
  • Work closely with the CMO and other senior leaders on high-priority initiatives.
  • Be part of a resourced Marketing function with the opportunity to help build new capabilities from the ground up.
  • Have an immediate and sustained impact on pipeline growth and business performance.
  • Contribute to a category-defining brand with high awareness, trust, and engagement among public safety leaders.
The Environment
We are a talented, passionate, and mission-driven Marketing team focused on impact and innovation. We value collaboration, creativity, and results.

Lexipol is a fully remote team that takes our work seriously but not ourselves—we emphasize intentional relationship-building and collaboration to maintain a strong, connected culture.

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Duties listed are not intended to be exhaustive or exclusive; other duties may be assigned. Management retains the discretion to add to or change the duties of the position at any time.

Compensation and Benefits
Lexipol offers a competitive base salary, monthly, quarterly, or annual incentive and a comprehensive benefits package including 401(k) with Company match and a flexible paid time off plan.

About Lexipol
Lexipol is the leader in advancing total readiness for public safety agencies, helping leaders reduce risk, ease administrative burdens, and strengthen community trust. Trusted by more than 12,000 agencies nationwide, Lexipol delivers a unified platform that integrates policy, training, wellness, and reporting to simplify operations and support data-informed decisions. By equipping leaders and teams with the tools, insights, and support they need, Lexipol makes readiness possible—today and for whatever comes next. Learn more at www.lexipol.com.


Lexipol Is an Equal Opportunity Employer (EOE)
Lexipol, LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, gender, national origin, age, sex, pregnancy, disability, sexual orientation, gender identity or expression, veteran status, genetic information, or any other non-job-related characteristic. Lexipol complies with applicable federal, state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfers, leave of absence, compensation, and training.
 
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