Join Our Team

GTM Operations Specialist

GTM Operations Specialist - Frisco, TX (HYBRID)

At Lexipol, our mission is to create safer communities and empower individuals on the front lines with market-leading content and technology. Our top-notch team works closely with law enforcement, fire, EMS, corrections, and local government professionals to tailor our solutions to better address today’s challenges and keep first responders coming home safely at the end of each shift.

Working at Lexipol means making a difference – day in and day out.

The Work

The GTM Operations Specialist will be part of a high-performing, data-driven Revenue Operations function that powers the very top of Lexipol’s go-to-market engine. This team partners closely with SDR Leadership, Sales, and Marketing to ensure our frontline prospecting efforts run with precision and consistency. They are responsible for transforming ICP definitions, campaign strategies, and market signals into clean, targeted, and execution-ready prospecting lists that enable SDRs to focus entirely on meaningful outbound activity. The team’s work ensures airtight data hygiene, smooth handoffs, and operational rhythms that keep cadences running without interruption—ultimately accelerating pipeline creation and supporting Lexipol’s mission to deliver meaningful solutions to public safety professionals.

In this role, the GTM Operations Specialist becomes the engine behind SDR productivity, owning the structured, SLA-driven process of turning targeting strategies into actionable prospecting lists. They will build, QA, and refine segmented lists within Salesforce, enforce strict data hygiene, and ensure accurate, timely imports into Salesloft so cadences launch flawlessly. The specialist will monitor list performance, troubleshoot data issues, and proactively surface improvements that enhance conversion rates and outbound effectiveness. By delivering repeatable, high-quality workflows and maintaining clean, reliable prospecting data, this role ensures SDRs can stay focused on outreach and generating pipeline—rather than managing spreadsheets or resolving data inconsistencies.

Working Model
On-site in Frisco, TX. The day-to-day rhythm is highly structured with specific SLAs and measurable outcomes required for target performance. Expect early-week list drops aligned to cadence launches and end-of-week QA spot checks.

This is done through working in these areas of focus:

Key Performance Objective #1: List Preparation & Generation — 65%
  • Translate ICP and campaign briefs into Salesforce report logic, list views, and campaign member queries.
  • Build, QA, and refresh segmented prospect lists (industry, persona, geography, account tier, intent/firmographics).
  • Maintain exclusion and suppression rules (opt-outs, do-not-contact, existing pipeline/customers).
  • Enforce data hygiene at creation: de-duplicate, normalize key fields, and validate email/domain eligibility prior to load.
  • Hit daily/weekly SLAs for list volumes and readiness; document list criteria and versioning for auditability.
Key Performance Objective #2: Cadence Readiness & Performance Hygiene — 20%
  • Map fields and import lists into Salesloft; ensure correct ownership, tags, and cadence assignment.
  • Run pre-flight checks (time-zone logic, dynamic tags, persona mapping) to prevent broken steps.
  • Monitor import failures/mismatches and remediate quickly; maintain a clean folder/cadence taxonomy.
  • Track bounce rates, reply classifications, and meeting conversion at the list/cadence level; surface defects and propose remediation.
Key Performance Objective #3: Ad-Hoc List Building & Project Work — 15%
  • Rapid-turnaround segments for pilots, territory blitzes, events, and enrichment/verification projects.
  • Partner with SDR Leadership and RevOps on quarterly list refreshes, suppression updates, and SOP improvements.
Requirements:  To be considered for this role, you will have this experience:
  • 5+ years in Sales Operations, SDR Operations, or Marketing Operations at a B2B company.
  • Hands-on Salesforce experience (reports, campaign member management, data hygiene), including deep familiarity with Contact and Account records and experience working with custom Salesforce objects.
  • Advanced Excel for data prep (lookups, pivots, data cleaning).
  • Operational rigor: comfort running against daily/weekly SLAs, using QA checklists, and documenting list logic.
  • Clear communicator who partners with SDRs and managers to close the loop on list quality.
  • Bachelor’s degree preferred, or equivalent practical experience.
Preferred Experience:
  • Salesloft power-user skills (list imports, field mapping, cadence governance).
  • Experience with enrichment/intent and email verification tools (e.g., ZoomInfo, 6sense, Bombora, verification).
  • Basic SOQL/SQL for advanced querying and troubleshooting.
Target Outcomes/ Target Results
  • List readiness SLA (request → delivered).
  • % of lists passing QA on first load.
  • Email bounce/spam flag rates.
  • Meeting rate by segment/persona.
  • Data-quality defect rate (duplicates, missing fields, mis-mapped owners).
Employee Value Proposition
  • Work closely with senior leaders on high-priority initiatives.
  • Be part of a Sales support function with the opportunity to help build new capabilities from the ground up.
  • Have an immediate and sustained impact on pipeline growth and business performance.
  • Contribute to a category-defining brand with high awareness, trust, and engagement among public safety leaders.
The Environment
  • We have a talented, passionate team eager to continue learning and grow out impact.
  • Enjoy positive, collaborative relationships and shared goals between Sales and Marketing.
  • We emphasize intentional relationship-building and collaboration to maintain a strong, connected team.
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Duties listed are not intended to be exhaustive or exclusive; other duties may be assigned. Management retains the discretion to add to or change the duties of the position at any time.

The base salary compensation range starts at $80,000 plus an annual performance-based bonus.

Compensation and Benefits
Lexipol offers a competitive base salary, monthly, quarterly, or annual incentive and a comprehensive benefits package including 401(k) with Company match and a flexible paid time off plan.

The base salary compensation range starts at $75,000 plus an annual performance-based bonus.

About Lexipol
Lexipol is the leader in advancing total readiness for public safety agencies, helping leaders reduce risk, ease administrative burdens, and strengthen community trust. Trusted by more than 12,000 agencies nationwide, Lexipol delivers a unified platform that integrates policy, training, wellness, and reporting to simplify operations and support data-informed decisions. By equipping leaders and teams with the tools, insights, and support they need, Lexipol makes readiness possible—today and for whatever comes next. Learn more at www.lexipol.com.

Lexipol Is an Equal Opportunity Employer (EOE)
Lexipol, LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, gender, national origin, age, sex, pregnancy, disability, sexual orientation, gender identity or expression, veteran status, genetic information, or any other non-job-related characteristic. Lexipol complies with applicable federal, state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfers, leave of absence, compensation, and training. #LI-AD1
 
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